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9781401832810

Selling Hospitality A Situational Approach

Selling Hospitality A Situational Approach
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  • ISBN-13: 9781401832810
  • ISBN: 1401832814
  • Publication Date: 2005
  • Publisher: Delmar Cengage Learning

AUTHOR

McNeill, Richard G., Crotts, John C.

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SUMMARY

This text discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling and alliance selling are unique approaches that salespeople use depending on situational factors.McNeill, Richard G. is the author of 'Selling Hospitality A Situational Approach', published 2005 under ISBN 9781401832810 and ISBN 1401832814.

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